:15s for Nike Pro Cold Apparel. Shot by the Perlorian Brothers. I wrote and did VO.
Custom wooden drawer components designed to look like classic NIKE shoe-boxes.
SHOEBOX PAPER INSERTS
PRINT CAMPAIGN FOR NIKE PRO COLD LACROSSE
By giving a fresh look to an old line of backyard games including wiffleball, tetherball and foursquare, NIKE reintroduces the world to a timeless genre of sport.
BASKETBALL BLOG CALENDAR
As part of a season-long Nike Basketball campaign urging the public to “keep basketball righteous,” I was asked to create an extensive calendar laying out topics for our “Voice of Basketball” (being pitched at the time as Al Sharpton) to discuss. With an often humorous tone, Sharpton would post daily blog entries concerning all things basketball, such as moments in history, game highlights, player updates, etc., all the while emphasizing the importance of keeping the game virtuous.
Bacon and Blue Burger
I invented 3comonics.
Much of the advertising we see and hear today is different than what we saw and heard a year ago. The messages have changed to reflect the economic times we live in. And for good reason. Can you imagine not revisiting your client’s brand message and, rather, putting more media dollars behind ideas that are out of touch with how people are thinking and feeling today? It would be marketing suicide.
Of all the work I’ve seen, two recent campaigns have stood out for their boldness: Hyundai’s Assurance Program and Wendy’s 3Conomics. First, there’s Wendy’s lessons in 3Conomics, “3 waaaaay better sandwiches for just 99 cents each.” At a time when most fast feeders are pushing value eating, Wendy’s has done a nice job in positioning its menu of inexpensive sandwiches under the “3Conomics” banner. And — even more refreshing — it has not resorted to a desperate, hard-hitting tone in the work. Instead, it’s continued with the effective use of humor, while clearly expressing the 3Conomics value idea. Who says you can’t sell with a smile in hard financial times? People still need to laugh, and that still enables consumers to remember your message, and motivates them to consider you.
Directed by Chris Smith
I produced and co-wrote online video segments during a month-long journey across the country in search of keys. Check out more on Mark’s site.
Won Pun of the Year in my SVA class.